When Procter & Gamble Acquired the Old Spice Brand,it Decided

question 165

Multiple Choice

When Procter & Gamble acquired the Old Spice brand,it decided to reposition the brand by using a different advertising message to see whether sales would increase.The new advertising message is the __________ in this marketing experiment.

• A)dependent variable
• B)extraneous variable
• C)constraint
• D)independent variable
• E)error variable

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Definitions:

Purchases Journal

A specialized accounting journal used to record all purchases of goods and services on credit.