New Balance Makes the Minimus Line of Shoes with a Vibram

question 126

Multiple Choice

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush,smooth,and stable ride." And its Made in America,top of the line,990 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability,a stability-enhancing ABZORB midsole,and ENCAP to promote a healthy gait." This strategy is an example of

• A)mass customization.
• B)product segmentation.
• C)market segmentation.
• D)single chain marketing.
• E)market specific selection.

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Definitions:

Effective Communication

The process of exchanging information, thoughts, and feelings in a way that is clear, concise, and understood by all parties involved.

Organizational Members

Individuals who belong to and participate in the structure of an organization, contributing to its culture and goals.

Better Future

A forward-looking aspiration or hope for improved conditions, success, and well-being in personal life or society at large.

Persuade People

The act of convincing or influencing others to adopt a particular stance, belief, or course of action through logical argumentation, appeal to emotions, or other techniques.