Grape-Nuts Was One of the First Cereals Post Cereal Company

question 218

Multiple Choice

Grape-Nuts was one of the first cereals Post Cereal Company ever marketed.It scores well in brand awareness studies,but recently its sales have been steadily declining.Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first

• A) update the flavor of the cereal by making it slightly sweeter.
• B) increase the amounts spent on advertising and promotion.
• C) do marketing research to identify what needs were not being satisfied.
• D) hire additional salespeople who were younger and more assertive to contact grocery stores.
• E) realign Grape-Nuts as a "star" and increase production.

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Definitions:

Document Quality Procedures

This entails creating and maintaining detailed guidelines for processes to ensure products or services meet predetermined quality standards.

Onsite Assessment

An evaluation conducted physically at the location of interest to gather relevant information or data.

Six Sigma

A systematic approach and methodology aimed at reducing defects and improving quality in manufacturing and business processes to achieve near perfection.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values differ from the mean of the set.