Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 102

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that

• A)one service can collect, analyze, interrelate, and present this information.
• B)all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C)members of the firm can be included in the analysis of data, making the results more reliable.
• D)the service gets paid on a percentage basis; the better the information, the higher the fee.
• E)firms using these services get discounts if they share their customer data with competitors.

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Definitions:

Respiratory System

The organ system that facilitates breathing, including the lungs, airways, and muscles, enabling the exchange of oxygen and carbon dioxide.

Tuberculosis

A contagious bacterial infection caused by Mycobacterium tuberculosis, primarily affecting the lungs but can spread to other organs.

COPD

Chronic Obstructive Pulmonary Disease, a lung condition characterized by persistent respiratory symptoms and airflow limitation.

Asthma

Condition in which bronchioles constrict and cause difficulty in breathing.