If a Marketing Manager Queries a Marketing Information System to Determine

question 107

Multiple Choice

If a marketing manager queries a marketing information system to determine the effect of three different levels of price for a new product,she is using __________.

• A)action analysis
• B)an environmental scan
• C)a problem search
• D)situational analysis
• E)sensitivity analysis

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Definitions:

Organizational Buying Behavior

The decision-making process by which formal organizations establish the need for purchased products and services, and identify, evaluate, and choose among alternative brands and suppliers.

Decision-Making Process

The cognitive process leading to the selection of a course of action among several alternatives, often involving steps such as problem recognition and evaluation of alternatives.

Organizational Buying

The process through which formal organizations determine the necessity for products and services to be purchased, and assess and select from different brands and suppliers.

Problem Recognition

The initial step in the consumer decision process that occurs when a consumer identifies a need or problem that needs to be solved.