Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 250

Multiple Choice

Marketers are increasingly using online surveys to collect primary data. One advantage is that

• A)response rates are higher because consumers are anonymous.
• B)the quality of responses is better with online surveys than they are with personal interview surveys.
• C)turnaround time from data collection to report is much quicker than with traditional methods.
• D)consumers value e-mail surveys and feel highly regarded when receiving them.
• E)consumers want to be helpful so they complete the survey multiple times.

Understand the flaws and criticisms of classical management theories, including Taylorism and division of labor concepts.

Comprehend W. Edwards Deming's principles and their application across different organizations.

Recognize the importance of selecting and developing leaders as per Jack Welch's leadership concepts.

Understand Deming's 14 points for a successful workplace and identify methods to improve quality.

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Definitions:

Lower-Of-Cost-Or-Market

The lower-of-cost-or-market rule is an accounting principle requiring companies to record the cost of inventory at the lower value between its original cost and current market price.

Market Decline

A reduction in the overall value of the market, often indicated by decreases in stock prices and market indexes.

Lower Of Cost

is an accounting principle requiring inventory to be recorded at the lower of either its historical cost or current market value, ensuring assets are not overstated.

Market

A venue where buyers and sellers meet to exchange goods, services, or financial instruments.