A Brand Marketed Under the Same Name in Multiple Countries

question 153

Multiple Choice

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a

• A)transnational brand.
• B)international brand.
• C)multinational brand.
• D)global brand.
• E)meganational brand.

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Definitions:

Pay Discrimination

Inequitable compensation among employees that is often based on gender, race, age, disability, or other protected characteristics rather than job performance or qualifications.

Substantially Equal

Describes items or quantities that are nearly identical in value, size, or importance, within a reasonable degree of variation.

Implied Employment Contracts

These are employment agreements not explicitly stated but inferred from actions, circumstances, or oral statements by the employer or employee, suggesting a mutual understanding or expectation regarding the employment relationship.

Reasonable Expectations

A legal standard used to assess what an average person might anticipate in a given set of circumstances.