Mary Was Offended by the Brand Name of a New

question 13

Multiple Choice

Mary was offended by the brand name of a new product for women.She believes the name of the product is demeaning and that it must reflect a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpret the name choice the same way,there is a strong likelihood this product could fail.

• A)selective retention
• B)selective comprehension
• C)selective exposure
• D)selective analysis
• E)stimulus discrimination

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Definitions:

Net Advantage to Leasing

A financial concept that compares leasing to purchasing, calculating the costs saved or incurred over the lease term.

Equipment Cost

The total expenditure incurred to purchase, install, and make operational a piece of equipment.

CICA

Canadian Institute of Chartered Accountants, responsible for setting accounting and auditing standards in Canada.

Financial Lease

A type of lease in which the lessee is effectively considered to own the asset during the lease term and bears the risk of obsolescence.