The Five Roles of Individual Family Members in the Purchase

question 12

Multiple Choice

The five roles of individual family members in the purchase decision process are

• A)membership group,aspiration group,opinion leader,decision maker,and user.
• B)sustainer,experiential,belonger,emulator,and achiever.
• C)opinion leader,influencer,decision maker,purchaser,and user.
• D)information gatherer,influencer,decision maker,purchaser,and user.
• E)need driven,inner directed,outer directed,opinion leader,and decision maker.

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Definitions:

PERT Activity

A task or event within the Program Evaluation and Review Technique, a project management tool used to schedule, organize, and coordinate tasks within a project.

Critical Path

The sequence of stages determining the minimum time needed to complete a project, where any delay in the stages causes a delay in the project.

Organizational Responses

The actions or reactions of an organization to internal or external stimuli such as changes in the market, new regulations, or employee feedback.

Narrow Product Lines

Refers to a business strategy focusing on a limited selection of products or services, allowing for specialization and potentially higher proficiency or quality.