If You Read a Chapter from Your Marketing Textbook the Night

question 286

Multiple Choice

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

• A)selective retention.
• B)selective comprehension.
• C)selective exposure.
• D)selective perception.
• E)subliminal perception.

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Definitions:

Adjusting Entries

Journal entries made at the end of an accounting period to update account balances to reflect accurate financial activity and balances.

Prepaid Items

Expenses paid in advance for goods or services to be received or used in the future, such as insurance or rent.

Accrued Expenses

Costs that have been incurred but not yet paid or documented in the accounting records during a specific accounting period.

Liability Accounts

Financial accounting records that represent the obligations or debts a company owes to others.