When Kia Motors Offers a 10-Year,100,000-Mile Warranty for the Kia

question 196

Multiple Choice

When Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

• A)behavioral learning
• B)cognitive learning
• C)brand loyalty
• D)perceived risk
• E)postpurchase dissonance

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Definitions:

Physically Punished

The act of inflicting physical pain or discomfort on someone as a form of punishment or discipline.

Low Self-Esteem

A condition characterized by a lack of confidence and feeling badly about oneself.

Aggression

Behavior intended to harm or intimidate others, which can be physical or verbal.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.