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The Information Search Stage Clarifies the Problem for the Consumer

question 363

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The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria;and (3) developing the consumer value perception that each alternative presents.


Definitions:

Predictive Validity

Predictive validity refers to the extent to which a score on a scale or test predicts future behavior or outcomes.

IQ Test

A uniform test intended to evaluate a person's intelligence and cognitive capacities.

Predictive Validity

How well a rating on an examination or metric anticipates subsequent success in a similar endeavor.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

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