Word of Mouth Refers to

question 313

Multiple Choice

Word of mouth refers to

• A)advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
• B)subjective,often negative,misconceptions that are passed from one person to another as the result of selective perception.
• C)the influencing of people during conversation.
• D)the intentional spreading of false information about a competitor's new product just prior to launch to harm its sales.
• E)casual or unconstrained conversation or reports about other people or offerings,typically involving details that are not confirmed as being true.

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Definitions:

Numeric Properties

Characteristics or attributes of numbers or datasets, such as mean, median, mode, range, and standard deviation.

Scales Measurement

A method used in research to assign numerical values to variables for the purpose of quantitative analysis.

Seven-Point Scale

A survey response scale that offers seven possible answers, typically ranging from one extreme attitude to another.

Measurement Scale

An organized system for assigning values to variables in order to represent quantities or qualities accurately.