All of the Following Are Marketing Strategies Designed to Reduce

question 206

Multiple Choice

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

• A)securing endorsements from influential people.
• B)providing warranties and guarantees.
• C)providing free trials of the product.
• D)giving extensive usage instructions.
• E)using subliminal advertising.

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Definitions:

Firm Offers

In contract law, promises made by a seller to hold an offer open to a buyer for a certain period without requiring consideration.

Irrevocable Offers

Offers in a contractual context that cannot be withdrawn, revoked, or altered once made, often for a specific period of time.

Consideration

In contract law, something of value (such as goods, services, or money) exchanged between parties that is necessary for a valid contract.

Freedom of Contract

The ability of parties to negotiate the terms of their contracts freely without undue restriction.