Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

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Definitions:

Return on Investment

A financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (return) of an investment by the cost of the investment.

Invested Assets

Assets or capital that have been allocated or deployed with the expectation of earning a return or profit.

Operating Expenses

Expenses incurred in the regular operation of a business, such as rent, salaries, utilities, and office supplies, but excluding cost of goods sold.

Profit Margin

A financial metric indicating the percentage of revenue that exceeds the costs of goods sold, essentially measuring how much out of every dollar of sales a company actually keeps in earnings.