Which of the Following Is a Reason That Marketing to Hispanics

question 252

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

• A)The Hispanic subculture is diverse.
• B)Hispanics don't consider advertising a credible source of product information.
• C)Hispanics communities are spread out through the entire country and therefore difficult to target.
• D)Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
• E)Assimilation is valued and the Hispanic community finds cultural target marketing offensive.

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Definitions:

Submarine Warfare

A mode of naval warfare in which submarines utilize stealth and underwater capabilities to attack and disrupt enemy vessels and shipping.

Passenger Vessels

Ships or boats that carry people from one place to another, over bodies of water, offering services ranging from basic transport to luxury cruises.

Economic Power

the ability of a country, corporation, or individual to influence or control economic activities, outcomes, or policies through wealth, production, or other economic resources.

Petroleum

A natural liquid found beneath the Earth's surface that can be refined into fuel, lubricants, and various types of petrochemicals.