VALS Creates Profiles of People Based on Their Primary Motivation

question 56

Multiple Choice

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"D" refers to

• A)Ideals.
• B)Achievement.
• C)Self-Expression.
• D)Survivors.
• E)Innovators.

---

Definitions:

Expenditures

The act of spending funds or money on goods, services, or activities, either for immediate needs or for future benefits.

Product Cycle

The stages through which a product goes from its initial concept phase to development, market introduction, growth, maturity, and eventual decline.

Severe Competition

A market situation where businesses intensely compete with each other for market share and customer loyalty, leading to aggressive pricing strategies and marketing.