Examlex
Why would Hanes select Michael Jordan to appear in an ad campaign? How would he be a sociocultural influence on consumer behavior?
Ought Self
The representation of what an individual believes they should be, often influenced by societal and familial expectations.
Ideal Self
Represents a person's aspirations or the set of attributes one dreams to possess, often functioning as a motivation for self-improvement.
Self-Concept
An individual’s comprehensive understanding of themselves, including their attributes, beliefs, and feelings.
Caring
Exhibiting kindness and concern for others.
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