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Why Would Hanes Select Michael Jordan to Appear in an Ad

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Essay

Why would Hanes select Michael Jordan to appear in an ad campaign? How would he be a sociocultural influence on consumer behavior?


Definitions:

Ought Self

The representation of what an individual believes they should be, often influenced by societal and familial expectations.

Ideal Self

Represents a person's aspirations or the set of attributes one dreams to possess, often functioning as a motivation for self-improvement.

Self-Concept

An individual’s comprehensive understanding of themselves, including their attributes, beliefs, and feelings.

Caring

Exhibiting kindness and concern for others.

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