The Boston Consulting Group (BCG)business Portfolio Analysis Requires an Organization

question 35

Multiple Choice

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The vertical axis of this matrix indicates

• A)the annual rate of growth of the firm's largest competitor.
• B)the relative dollar ($)market share of the largest competitor.
• C)the annual rate of growth of the SBU's industry.
• D)the relative unit (#)market share of the largest competitor.
• E)the annual rate of growth of the firm itself.

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Definitions:

Job Market

The market in which employers search for employees and employees search for jobs; it reflects the demand and supply of labor.

Equity

Fairness or justice in the way people are treated or in the distribution of resources; also refers to ownership interest in a company through stocks.

Sales Tax

A tax imposed by governments on the sale of goods and services, typically a percentage of the retail price.

Low-Income

Referring to individuals or families that earn significantly less than the average income level, often qualifying for various forms of government assistance.