The Unique Combination of Benefits Received by Targeted Buyers That

question 177

Multiple Choice

The unique combination of benefits received by targeted buyers that includes quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price is called

• A)customer value.
• B)target marketing.
• C)benefit segmentation.
• D)value-based marketing.
• E)a customer value proposition.