Which of the Following Statements Regarding the Use of Photos

question 3

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black and white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
• E)Photos should never take up more than ⅛ of the page if they are used in the body of a marketing plan rather than in an appendix.

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Definitions:

Ethical Responsibility

The duty to act in a morally correct manner, both individually and within a professional or societal context.

Corporate Behaviour

The actions, attitudes, and values demonstrated by a company and its employees, which influence its reputation and culture.

Moral Expectations

Standards or beliefs regarding what is right or wrong behavior within a society or group.

Socio-Economic View

A perspective that considers the interplay between social and economic factors and how they influence each other.