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Why Do Some Marketers Feel That Environmental Forces Are NOT

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Why do some marketers feel that environmental forces are NOT entirely outside their influence?


Definitions:

Multiple Raters

The involvement of several individuals in assessing or evaluating performance, typically to enhance objectivity or reliability.

Evaluators

Professionals who assess or judge the quality, importance, or value of something, such as employee performance.

Job Enlargement

Broadening the types of tasks performed in a job.

Challenges

Difficulties or obstacles that need to be overcome, often requiring effort, skill, or strategy to address.

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