Customer Relationship Management Refers to

question 40

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Psychodynamic Theorists

Professionals in psychology who focus on understanding human behavior by exploring the interplay between unconscious and conscious mind, often emphasizing childhood experiences.

Self-Actualization

The achievement of one's full potential and talents, viewed as an intrinsic desire or motivation within every person.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, including thoughts, feelings, and behaviors.

Characteristic Thoughts

The habitual patterns or types of thinking that are typical of an individual's cognitive processes.