Customer Relationship Management Refers to

question 40

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Management Of The Company

The process of directing and controlling a business or organization, focusing on planning, leading, and overseeing operations.

Misappropriation Theory

A theory in securities law that prohibits the trading of a company's stock or other securities by individuals who have access to non-public information about the company, under the belief that it is unfair to other investors who do not have access to the information.

Insider Trading

The unauthorized act of buying and selling stocks for personal gain by leveraging secret information.

Securities Regulation

The body of laws and rules governing the issuance, trading, and sale of securities to protect investors and ensure market integrity.