There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 95

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Use a direct, professional writing style.
• C)Do not use a business plan unless you plan to borrow at least $100,000.
• D)Include as an attachment the résumés for all key players in your management team.
• E)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.

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Definitions:

The Looking Glass Self

A sociological concept that people develop their self-image partially based on how they believe others perceive them.

Sympathetic Introspection

A method in social science whereby researchers strive to understand the experiences and motivations of others by vicariously participating in their emotional experiences.

Disparagement

The act of speaking in a way that discredits or belittles someone or something, potentially causing harm to reputation or business interests.

Defamation

The act of damaging the good reputation of someone through false or unjustified statements, either spoken (slander) or written (libel).