Ben & Jerry's Challenges All Stakeholders, Including Employees, Top Management

question 131

Short Answer

Ben & Jerry's challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and community welfare in their day-to-day decisions.Actions such as this by companies seizing the opportunity to do well by doing good reflects ________.
virtual marketing
social responsibility
profit marketing
marketing
myopia