You Are an Assistant Marketing Director for a Firm in a Market

question 64

Short Answer

You are an assistant marketing director for a firm in a market with many low-margin customers.What type of relationship would it be most profitable for you to develop with these customers?
full partnerships
basic relationships
club programs
selective relationships
community relationships

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Definitions:

Biopolitics

A concept developed by Michel Foucault referring to the governance of populations through an array of political and administrative mechanisms aimed at managing life processes.

Key Site

typically refers to a crucial location or venue significant for a specific event, study, or phenomenon, often carrying symbolic or strategic importance.

Giorgio Agamben

An Italian philosopher known for his work on the concept of the state of exception, biopolitics, and the relation between life and law.

State Expansion

This refers to the process by which the modern state increases its responsibilities, functions, and influence over society.