After Determining Its Advertising Objectives, the Company's Next Step in Developing

question 164

Short Answer

After determining its advertising objectives, the company's next step in developing an advertising program is to ________.
set its advertising budget
evaluate ad campaigns
develop an ad strategy
make message decisions
make media decisions

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Definitions:

Manage Group

To lead or control a team or assembly of people towards achieving certain objectives.

Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product more efficiently.

Classical Approach

A theory in management and organizational studies focusing on formal structure, hierarchy, and efficiency principles derived from early 20th-century industrial management practices.

Leadership Approach

Involves the strategies, styles, and techniques used by a leader to inspire and guide the direction, operation, and work culture of a group or organization.