Elisandra, a Marketing Manager at a Regional Chain Restaurant, Has

question 56

Short Answer

Elisandra, a marketing manager at a regional chain restaurant, has decided to create a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Elisandra's plan is an example of ________.
consumer-generated marketing
partner relationship management
customer lifetime value
community development around a brand
share of customer

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Definitions:

Irregular Schedules

Unpredictable or non-consistent time patterns in work, sleep, or activities.

Temperament

The natural element of a person's character that encompasses their usual mood, patterns of behavior, and emotional reactions.

Irritable

A frequent mood characterized by easy annoyance and often resulting in impatient or snappy responses.

Thomas and Chess

Psychologists known for their research in child temperament, particularly in identifying three basic temperaments in infants and how these influence developmental outcomes.