Of the Major Consumer Promotion Tools, Which Is the Most

question 70

Short Answer

Of the major consumer promotion tools, which is the most effective for introducing a new product or creating excitement for an existing one?
coupons
samples
cash refunds
advertising
rebates

---

Definitions:

Physical-Fitness Program

A structured regimen or plan designed to improve an individual's physical health and performance.

Economies of Scale

Reductions in the average cost of a product due to increased production levels.

Diseconomies of Scale

An increase in production costs as the scale of production goes up, leading to reduced efficiency.

Fixed Inputs

Resources or factors of production, such as land or capital, that remain constant regardless of the level of output or production.