Why Have Direct-Response Television Commercials Seen an Increase in Popularity

question 12

Essay

Why have direct-response television commercials seen an increase in popularity in recent years?
It is has become simpler to replicate the success of classic direct-response TV ads that introduced items such as the Veg-O-Matic and the Beef Jerky Machine.
Traditional broadcast and cable advertising has become prohibitively expensive for many mid-sized companies.
Return on advertising investment can be easily measured.
The popularity of home shopping channels has lent direct-response commercials more credibility.
Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.