Which of the Following Is One of the Reasons That

question 100

Essay

Which of the following is one of the reasons that many marketers view mobile phones as the next big marketing medium?
Older consumers are using their cell phones for text messaging and accessing the web.
Cell phone users can respond instantly to time-sensitive offers.
Unlike traditional telemarketing, mobile phone marketing is initially appealing to most cell phone users.
Mobile phone advertising has a strong response rate.
Canadian consumers are slow to adopt new technologies.

---

Definitions:

Type I Error

The error made when a true null hypothesis is incorrectly rejected.

Correct Decision

An accurate conclusion or choice made based on statistical analysis or reasoning.

P-value

A measure in statistics that helps you determine the significance of your results, indicating the probability of observing your data or something more extreme if the null hypothesis is true.

P-value

The probability of finding the observed, or more extreme, results when the null hypothesis of a study question is true.