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Internet Marketing Practices Have Raised a Number of Ethical and Legal

question 86

Essay

Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the most important online marketing concern?


Definitions:

Markets

Venues or systems where buyers and sellers engage in the exchange of goods, services, and information.

Constant Marginal Cost

A situation where the cost of producing an additional unit of output does not change with the level of production.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in its price, with higher elasticity indicating a greater responsiveness.

Profit-Maximizing Price

The optimal selling price for a product or service that leads to the highest possible profits for the producer or seller.

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