The BCG Growth-Share Matrix Classifies Four Types of SBUs

question 95

Essay

The BCG growth-share matrix classifies four types of SBUs.They are ________, ________, ________, and ________.
product; price; promotion; placement
sales; market share; price; promotion
stars; cash cows; question marks; dogs
planning; organizing; leading; controlling
market penetration; market development; product development; diversification

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Definitions:

Pretest

An assessment or evaluation conducted before a treatment or intervention to establish baseline data or conditions.

Posttest

An assessment conducted after an intervention or educational program to measure what has been learned or changed.

Therapeutic Effects

Refers to the beneficial results or outcomes of a treatment or therapy on an individual's health or well-being.

Research Designs

Plans or structures for conducting scientific studies to answer specific research questions or test hypotheses, determining the methods for data collection and analysis.