Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 112

Essay

Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is the least likely?
It may not exist.
It may not be relevant.
It may not be impartial.
It is generally more expensive to obtain than primary data.
It may not be current.

---

Definitions:

Case Studies

Case studies are in-depth investigations of a single person, group, event, or community over a specific period, used to explore cause and effect relationships in unique contexts.

Internal Validity

The extent to which a study can prove that the independent variable is the sole cause of changes in the dependent variable, minimizing the impact of confounding variables.

Sexual Dysfunction

A disorder marked by a persistent inability to function normally in some area of the human sexual response cycle.

Older Men

Typically refers to men who are significantly beyond the middle age, often experiencing issues or conditions associated with aging.