Behavioural Targeting, the Practice of ________, Is Being Used by More

question 156

Essay

Behavioural targeting, the practice of ________, is being used by more and more companies.
tracking customers' activities and rewarding customer loyalty
managing customer relationships
mining and analyzing data from data warehouses
tracking consumers' online movements and using this information to target ads to them
observing and interacting with consumers in their natural environments

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Definitions:

Conversational Interruption

An instance where one speaker breaks into the speech flow of another, which can affect communication dynamics and perceptions of respect or dominance.

Hostile Sexism

Describes an antagonistic attitude towards women, viewing them as inferior to men and often manifested through discrimination, stereotypes, or overtly negative beliefs.

Gender Management Strategy

Techniques or strategies employed to navigate or conform to societal expectations of gender roles and presentation.

Backlash

A strong negative reaction by a large number of people, especially to social or political change.