To Address Concerns About the Misuse of Research Study Findings

question 59

Short Answer

To address concerns about the misuse of research study findings, several highly regarded marketing associations have developed ________.
customer relationship management guidelines
behaviour targeting "Do Not Track" lists
chief privacy officer job descriptions
codes of research ethics
bans against using "cookies"

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Definitions:

Autonomy

The capacity to make an informed, uncoerced decision; often associated with a person's ability to act independently.

Moral Emotions

Emotions that are directly linked to the behavior of oneself or others, influencing moral decision-making and ethical behavior, such as guilt, shame, or empathy.

Positive Attitudes

Feelings or opinions that involve a favorable view towards something or tendency to expect good outcomes.

Indifference

A state of neutrality or lack of interest, concern, or emotional investment in a particular issue, outcome, or object.