Wendy's Came Out with a New Hamburger and Released It

question 102

Short Answer

Wendy's came out with a new hamburger and released it in two different cities with two different price points.Marketers at Wendy's then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering.This is an example of ________.
observational research
survey research
ethnographic research
experimental research
descriptive research

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Definitions:

Gender Bias

The unfair difference in treatment or attitudes towards individuals based on their gender, often resulting in unequal opportunities and outcomes.

Defense Mechanism

Psychological strategies employed unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Desire to Harm

An intention or inclination to cause physical, emotional, or psychological injury to others.

Potency Bias

The tendency to perceive or attribute more strength, influence, or efficacy to a cause or actor than is warranted based on evidence.