Why Should Marketers Care About Online Social Networks

question 70

Essay

Why should marketers care about online social networks?
Social networks provide opportunities to overwrite influencers' opinions.
Social networks enable marketers to become part of consumer conversations.
Social networks enable marketers to promote one-way messages.
Social networks are an important fad.
Social networks can replace all other forms of communicating with customers.

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Definitions:

Benefits

Forms of compensation provided to employees in addition to their base salary, which may include health insurance, retirement contributions, and paid time off, among others.

Free-Rider Problem

A scenario wherein some individuals benefit from resources or services without contributing to the cost or effort involved in providing them, leading to potential under-provision of those goods.

Interest Groups

Organizations formed by individuals united by a common political, economic, or social goal that try to influence public policy and government actions.

Lobbyists

Individuals or groups who seek to influence political decisions and policies, often representing specific interests or industries.