When a Consumer Learns About a New Product for the First

question 16

True/False

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

---

Definitions:

Mutual Animosities

Feelings of strong dislike or hostility that are shared reciprocally between individuals or groups.

Role Overload

Occurs when too much work is expected of the individual.

Negative Support

Assistance or backing that ultimately has detrimental effects on the recipient or does not lead to positive outcomes.

Listeners

Individuals who engage in the act of attentively hearing sounds or receiving messages.