A Buyer's Decisions Are Influenced by ________ Such as the Buyer's

question 120

Short Answer

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
personal characteristics
reference groups
perceptions
attitudes
psychographics

---

Definitions:

Cable-Operated Excavators

Heavy machinery used for digging and moving large quantities of materials, which are controlled by cables for precision tasks.

Digital Cameras

Electronic devices capable of capturing and storing photographs digitally, without the need for film, by converting light into electrical signals.

Demographic Research

The study of populations and their characteristics, such as age, race, gender, and income, to understand trends and patterns within a society.

Marketing Strategy

A comprehensive plan formulated to promote and sell a product or service, integrating a business's marketing goals and objectives.