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Why should marketers care about online social networks?
Social networks provide opportunities to overwrite influencers' opinions.
Social networks enable marketers to become part of consumer conversations.
Social networks enable marketers to promote one-way messages.
Social networks are an important fad.
Social networks can replace all other forms of communicating with customers.
Heroic Measures
Extreme medical procedures taken to preserve life in situations where recovery is unlikely.
Nonmaleficence
Nonmaleficence is an ethical principle in medicine that means to do no harm or inflict the least harm possible to reach a beneficial outcome.
Unconscious Patient
A person who is not awake and not aware of the environment due to various medical or psychological reasons.
Life Support
Medical equipment that maintains vital bodily functions during severe illness or injury, such as ventilators for breathing support.
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