The R-W-W Framework Asks Three Questions: Is It Real? Can

question 142

Short Answer

The R-W-W framework asks three questions: Is it real? Can we win? Is it worth doing? Marketers should ask these questions during the ________ stage of the new-product development process.
idea generation
idea screening
concept testing
product development
commercialization

---

Definitions:

Balance of Payments

A record of all transactions made between entities in one country and the rest of the world over a specified period of time.

Local Governments

Administrative bodies governing smaller regions below the level of the state or central government, typically responsible for local policies and services.

Federal Government

A system of government where powers and responsibilities are divided between a national government and smaller regional governments.

U.S. Trade Balance

The difference between the monetary value of exports and imports of the United States over a specific time period.