A Shoe Company Uses Ads Featuring the Members of a Country

question 115

Short Answer

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.
membership group
reference group
brand personality
subculture
lifestyle

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Definitions:

Peak Performer

An individual who consistently reaches top performance levels in their activities or field.

Creative Ways

Innovative or imaginative methods to approach tasks, solve problems, or express ideas.

Old Concepts

Refers to ideas, theories, or beliefs that were once accepted but may have been replaced by newer understandings or practices.

Technology Savvy

The ability to understand and utilize technology effectively, often implying familiarity with digital devices, software, and the internet.