When Marketers at Procter & Gamble Selected the Millennials, a Demographic

question 19

Short Answer

When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which step in the process of designing a customer-driven marketing strategy?
market segmenting
mass marketing
differentiation
targeting
positioning

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Definitions:

Emotional Stability

A personality trait signifying the consistency of an individual's mood and temperament; opposite of high neuroticism.

Agreeableness

A personality trait characterized by kindness, warmth, cooperation, and a tendency to avoid conflict.

Cardiovascular Reactivity

The specific manner in which an individual's cardiovascular system responds to stress, including changes in heart rate and blood pressure.

Moderate Amount

A moderate amount indicates a quantity that is not too large nor too small but within a reasonable or acceptable range.