Once It Has Chosen a Position, a Company Must Take

question 88

Essay

Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers.Which of the following is necessarily needed for a company to support its positioning strategy?
The company's marketing mix efforts must support the positioning strategy.
Positioning the company calls for moving to more profitable locations.
Designing the marketing mix involves working out the strategic details of advertising.
The company's service personnel must be highly trained and provide superior service.
The company must outperform the competition first.

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Definitions:

Operating Cash Flow

Operating cash flow is a measure of the cash generated by a company's regular business operations, indicating the company's ability to generate sufficient positive cash flow to maintain and grow its operations.

Net Present Value

The measurement of the profitability of an investment, calculated by subtracting the present values of cash outflows from the present values of cash inflows over a period of time.

Contribution Margin

The amount by which a product's sales exceed its variable costs, contributing towards covering fixed costs and generating profit.

IRR

Internal Rate of Return; a metric used in financial analysis to estimate the profitability of potential investments.