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Clusters of Marketable Groups of Customers with Similar Likes, Dislikes

question 48

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Clusters of marketable groups of customers with similar likes, dislikes, lifestyles, and purchase behaviors can be identified by multivariable segmentation systems that merge and analyze geographic, demographic, lifestyle, and behavioural data.


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Henry Mintzberg

A renowned academic and author known for his work on business and management structures, strategy, and effectiveness.

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