Examlex
How might a marketer benefit most from using PRIZM?
Tangible Assets
Physical assets that can be seen and touched, such as machinery, buildings, and inventory.
Generate Revenue
The process of earning income from operations or activities, typically through the sale of goods or services.
Alternative Future Uses
Potential different applications or functions which an asset can serve in the future.
Research and Development
Activities undertaken by a business or government in order to innovate and introduce new products, processes, or services, or to improve upon existing ones.
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