A ________ Is a Group of Products That Are Closely

question 81

Short Answer

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
product line
line extension
private brand
convenience product
product bandwidth

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Definitions:

Prospective

refers to looking forward or considering future possibilities and events.

Experimental

Involving a method of learning or discovery that tests a hypothesis through controlled investigation to establish cause-and-effect relationships.

Random

Lacking a definite plan, purpose, or pattern; made, done, happening, or chosen without method or conscious decision.

Unaware

Lacking knowledge, consciousness, or realization about a specific fact, situation, or phenomenon.