Service Providers Must Consider Four Special Service Characteristics When Designing

question 151

Essay

Service providers must consider four special service characteristics when designing marketing programs.Which is the BEST description?
service intangibility, service heterogeneity, service inseparability, service variability
service inseparability, service heterogeneity, service intangibility, service variability
service perishability, service heterogeneity, service inseparability, service variability
service heterogeneity, service perishability, service inseparability, service intangibility
service variability, service intangibility, service inseparability, service perishability

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Definitions:

Sales Volume

Sales Volume is the total number of units of a product or service sold within a specific time frame, used as a measure of business performance or market demand.

Total Number

The complete count or quantity of items within a set.

Machine Bureaucracy

A highly structured form of organization characterized by a top-down approach, strict rules, and defined hierarchical structure, optimizing for efficiency.

Simple Structure

An organizational design characterized by a low degree of departmentalization, wide spans of control, centralized authority, and minimal formalization.