Scenario Herb Marks Built His Enterprise on the Faithful Patronage of of Four

question 110

Essay

Scenario
Herb Marks built his enterprise on the faithful patronage of four specialty shops and a large contract from Elmore Distributors.But after two years, the maker of novelty pens and pencils had to rethink his strategy when his two-year contract with Elmore ended.
erb built a company reputation on the manufacturing and distribution of a variety of wooden writing utensils with customized engravings.Specialty shops loved to display the products in their fancy, lighted showcases, but such specialty shops alone were not profitable.Herb Marks established a brand name, known merely as Marks, and decided to expand on it.
erb extended his writing utensil lines to include quills, felt-tip pens, and multiple-cartridge pens that write in different colors.He even added a line of various grades of personalized stationery and business cards.Perhaps Herb's biggest added touch, however, was the addition of two salespeople who would work to explain the diverse array of products offered by Marks, as well as nurture existing accounts.
We make an excellent product," Herb Marks stated, "and we honour a good guarantee on everything we sell.But let's face it-we face hundreds of competitors! We need Marks representatives out there to help prospects understand what they should demand in something as simple as a writing tool."
he Marks brand is now fast-becoming synonymous with top-notch customer service.Part of the purchase package brought personal visits from the Marks representative, before the purchase and long after.
Explain Herb's augmented product in this scenario.

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Definitions:

Graduate School

An advanced program of study focused on a particular academic discipline or profession, typically following the completion of an undergraduate degree.

Skinner's Theory

A psychological theory developed by B.F. Skinner that emphasizes the importance of reinforcement and punishment in shaping behavior through operant conditioning.

Radical Behaviorism

A branch of behaviorism that views all behavior as a consequence of environmental interactions and rejects the notion of inner states like thoughts and feelings as causes of behavior.

Radical Behaviorism

A philosophical stance regarding the science of behavior developed by B.F. Skinner, which argues for the study of observable behavior and its controlling variables in the environment, as a means of understanding human and animal behavior.